Menhart Quoted on Do-Not-Track

 

I was recently quoted on the FTC’s proposed “Do Not Track” list in the Maryland Daily Record (subscription required). The proposed “Do Not Track” list is a follow-up proposal in light of the success of the “Do Not Call” list. The proposal would allow consumers to notify advertisers that they do not want their personal information shared for online marketing purposes. The article discusses a variety of viewpoints as to the necessity of such regulation and looks at the potential difficulties with implementing such a list.

 

My quote in the article points out that advertisers’ fears about implementation of a “Do Not Track” list are probably a bit overstated. Consumers that are on the “Do Not Call” list are among those least likely to respond to a phone advertisement and being on the “Do Not Call” list is a free way for advertisers to eliminate people least likely to be good telephone sales prospects. I suspect that the same principle will be true of people that actively maintain membership on a “Do Not Track” list.


The following two tabs change content below.

Lexero LLC

Lexero is a unique law firm with the sole goal of providing clients with the highest quality advice, service and value. Located in the heart of the legal capital of the world, Washington, DC, Lexero boasts an attorney roster with appellate and trial success who have been quoted or featured in some of the world’s most prominent media outlets. You can also read about some of the firm’s recent client successes.

Latest posts by Lexero LLC (see all)